Robbers stole more than 300 iPhone X phones from the UPS truck in San Francisco on the day the new device was launched worldwide, CNBC said.
The robbers, who had not yet been arrested, stormed the truck while the driver was delivering the phones to the Stonestone Galleria Mall in San Francisco, the source said.
CNBC revealed that the total value of stolen phones was about $ 300,000.
Police said they were looking for three hooded suspects wearing sweaters and a white Dodge.
The robbery reportedly took place between 11 am and 11:15 am.
Customers in Eastern countries have begun to acquire iPhone X (such as Australia and Japan), and will be available in European, Arab and Gulf countries within the next few hours on Friday.
The price of the new phone starts at $ 999, the most expensive phone Apple ever offers.
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